Made In India explores the making of ”queer” and ”heterosexual” consciousness and identities in light of economic privatization, global condom enterprises, sexuality-focused NGOs, the Bollywood-ization of beauty contests, and trans/national activism. In examining seemingly disparate and high profile events in post/neo colonial India, since the 1990s , Made In India demonstrates the relationships between identity formation and the political economy of trans/national sexualities. These events demonstrate the material, political, and cultural contexts within which postcolonial subjects negotiate their lived experiences within moments of decolonization and recolonization. Bhaskaran’s unique analysis makes Made in India an important addition to postcolonial studies, gender studies, and diaspora studies courses.
By Suparna Bhaskaran, 2004